Written by Professional Anglers Association 

So what’s in a name?

Micah Sepko knows his is unique. But as a professor of sports management as well as a touring pro, he also knows the secret to the “branding” issue is presenting oneself in a positive light, and even better, presenting oneself as often as possible.

In the professional bass fishing realm, there yet remain certain names with long and storied track records, and strong public awareness. But as the baby boomers fade like the scent of musty livewells, the new generation techno kids have electronic and often instant means of showcasing themselves.